News & Case
News & case
Xiaomi--Xiaomi makes cars 1000 days! Lei Jun major announcement Dec 26, 2023

On December 24, Xiaomi Auto's Weibo account and video number were launched one after another. Yesterday evening, Lei Jun, as the founder of Xiaomi, also posted @mi car on his personal micro blog. This series of operations has also made many industry insiders speculate that millet cars will have major news.


On December 26, Xiaomi's official microblog and Lei Jun's microblog simultaneously issued a statement saying: A technical conference will be held at 2 PM on December 28. At the same time, it is also accompanied by a publicity picture on the theme of "crossing". From the picture, it can be seen that the background of the publicity picture is the overhead perspective view of the millet car, and the design details of the front suspension, balance bar, anti-tilt bar, front spare car, and front motor can be clearly seen in the picture. For the hidden intelligence of this propaganda picture, it has also attracted many netizens' speculation, and some netizens have marked out the details of the poster.


Some automotive media comments said: this configuration of the Xiaomi car can not be sold at a very low price. Some digital bloggers also participated in the comments that the cabin floor beam arrangement, the battery should use CTP or CTB technology, from the tire texture, like Michelin PSEV, the front suspension front double fork arm, the rear probability is five linkages, and from the organ accelerator pedal point of view, the positioning is more sports. In this way, the cost of SU7 is indeed higher.


For the arrival of Xiaomi cars, Lei Jun said in his personal microblog today that it has been 1000 days since Xiaomi's official propaganda car was made, and many people asked "how is Xiaomi making cars so slow", and friends said, "I heard that electric cars are easy to make, and small companies with two or three hundred people can make cars in less than two years."

In response to the slow building of Xiaomi cars, Lei Jun responded in the article: Today's automobile industry, it is not difficult to save a car. Just get a car, reverse engineer it, change the look, and we'll be done in no time. But with 200 new cars released every year on the market today, does Xiaomi need to save another one? Therefore, when the Xiaomi car team was just formed, we had a meeting for three days and three nights, and only discussed a simple question: to join Xiaomi, what kind of car do you want to build? Later, all the staff agreed: there is no shortcut to building a car. Adhere to the forward development, starting from the underlying core technology, ten times investment, build a good car! These technologies will also be fully displayed to everyone at the Xiaomi Car technology conference on December 28. Regarding the content of the Xiaomi automobile technology conference on December 28, Lei Jun also revealed on Weibo that this time, only the technology is issued, not the product.


It is worth noting that since Lei Jun announced the construction of cars, the progress of millet cars has attracted much attention. In addition, as soon as the official Weibo of Xiaomi Automobile was opened, it also gained the attention of many netizens. As of press time, the number of Xiaomi Auto's official Weibo fans has reached 83,000, and the content released has received 17,000 re-comments.


Relevant data show that Lei Jun, founder of Xiaomi, announced his March 20, 2021, foray into car manufacturing. At that time, Lei Jun said that he was willing to risk the reputation of all his life and personally lead the team to fight for Xiaomi cars. On November 15 this year, Xiaomi Car finally arrived late. The declaration diagram of the first model appears in the latest edition of the Ministry of Industry and Information Technology declaration catalog. As can be seen from the declaration chart, the first model of Xiaomi Automobile is positioned as a pure electric car. In terms of appearance, the overall design language of Xiaomi SU7 adopts a simple style, and the body adopts a sliding back style design, directly using the Xiaomi logo. In the rear part of the car, millet SU7 adopts a penetrating taillight group shape, the tail logo is "xiaomi" pinyin style, the lower left corner is the "Beijing millet" logo, and the lower right corner is the "SU7" logo. In terms of power, Mi SU7 is equipped with Ningde ternary lithium-ion battery and lithium iron phosphate battery, and the front and rear motor power is 220kW/275kW.

In the end, the price of the first model of millet SU7 will be how much, referring to millet SU7 as a medium and large car, combined with the official release of the structure chart, the price of millet car is estimated to be not much lower. Of course, the final price has yet to be officially released.

The technology conference announced by Xiaomi Automobile, although it does not release products, it still attracted the attention of many people inside and outside the industry, after all, Xiaomi Automobile has a certain experience in technology research and development. But for the car, millet has always been a layman, in the end the launch of the first model can open the market, this is still to be verified by time.

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